The Zurich Resource Model ZRM®

The resource-oriented ZRM® approach of Storch & Krause conveys on the basis of current neurophysiological and psychological findings how unconscious aspects can be successfully used for coherent changes in coaching. Especially for key self-management concerns such as dealing with stress or concrete stressful situations, dissatisfaction with the current professional or private situation, the desire for more self-confidence or the control of emotions, this proven effective and structured approach enables sustainable changes and increases the effectiveness of your coaching processes.
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Target groups

This seminar is aimed at professional coaches who have already successfully completed coaching training.


In this seminar you will learn from the coach and client perspective how unconscious resources and needs can be integrated into the coaching process through the use of images, how the mind and unconscious can be synchronized, and how motivating motto goals can be developed on this basis in order to successfully implement extensive / complex change projects.

Contents and methods

The phases of the Rubicon Circle

Activating unconscious resources with images

Communicating with the unconscious: Somatic markers and idea basket

Establish a motivational attitude: Motto goal and affect balance

Strengthening the new attitude in a brain-friendly way: resource pool, embodiment and priming

Integrate the ZRM® approach into your own coaching concept


Dr. Jasmin Messerschmidt

Senior Coach (DBVC), ZRM® Coach

Dates & Costs

On request ( from 10-19 h, from 9-15 h)

min. 8, max. 12 participants

690 € Private payer / 790 € Corporate customers

Additional costs:

Meal package for 2 days: 78 € (drinks and lunch)

If necessary, hotel accommodation (please book directly at the hotel and pay on the spot)

You would like to register for this Personality Seminar?

Then please send us the completed registration form by email to or by mail to our address. After receipt you will receive a confirmation by email. An invitation with further info will be sent 4 weeks before the event starts. If the seminar is fully booked, it is possible to be placed on a waiting list. As soon as a place becomes free, a participant moves up and is informed. We are looking forward to your registration!
Registration form